Chéri — Darling Love Yourself

Fragrance packaging that turns perfume into a ritual of self-love, all through a single recyclable material.

DISCIPLINE

BRAND IDENTITY

PACKAGING DESIGN

YEAR

2024

TOOLS

FUSION 360

3D PRINTING

BLENDER

AWARDS

GOLD AWARD 2024 IOM3: Institute of Materials, Minerals and Mining

THE BRIEF

A luxury promotional metal pack to hold a 100ml bottle of perfume, aftershave, or cologne. Create a fictitious brand reflecting the quality retail gift sector.

A luxury promotional metal pack to hold a 100ml bottle of perfume, aftershave, or cologne. Create a fictitious brand reflecting the quality retail gift sector.

THE IDEA

What if opening the packaging was part of the product?

What if opening the packaging was part of the product?

Packaging is often designed to be opened and immediately thrown away. Chéri takes a different approach. The project explores how structure, form, and presentation can make packaging feel more considered, more memorable, and more worth keeping.

Packaging is often designed to be opened and immediately thrown away. Chéri takes a different approach. The project explores how structure, form, and presentation can make packaging feel more considered, more memorable, and more worth keeping.