Chéri - Darling, Love Yourself

Starpack Students Award

Gold Award 2024

IOM3: Institute Of Materials Minerals & Mining

Be your own Chéri!

Be your own Chéri!

Cheri in French means ‘darling’, a word of endearment one uses to call somebody else with love. But how often do we show ourselves that same love? So, I wanted to position Cheri as a luxury indulgence that you treat yourself with. Show yourself some love, be your own Cheri!

Brief

A luxury promotional metal pack to hold a 100ml bottle of perfume, aftershave or cologne.

Create a fictitious brand reflecting the quality retail gift sector.

Development

I started with a few different ideas, aiming for a grand reveal for the perfume. At first, I explored concepts inspired by palace interiors, with the bottle matching their aesthetic—hinting at the idea of treating yourself like royalty and indulging in luxury. However, a simpler idea came to me that connected perfectly to perfume: floral, blooming. This led me to explore a reveal where a flower blossoms, unveiling the perfume.