Gold Award 2024: Brief C
Issued by IOM3: Institute Of Materials Minerals & Mining
A luxury promotional metal pack to hold a 100ml bottle of perfume, aftershave or cologne.
Create a fictitious brand reflecting the quality retail gift sector.
Cheri
Cheri - Jasmine Bloom
Client
University Project - Y2
Year
01/2024
Cheri is positioned to be created around my brand story - Cheri in French means ‘darling’, a word of endearment you use to call someone
with love. But how often do we show ourselves that same love? So, I want to position Cheri as a luxury gift that you buy for yourself, and show yourself
that love. Indulge YOURSELF with gifts, because not buying yourself presents is so last season! Be your own Cheri.
